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August 2010 Sky signs advertising deal with AmscreenSky News and Amscreen have reached an agreement that will see Sky News become the exclusive news provider to Amscreen’s nationwide network of digital forecourt screens. The deal means that Sky News feeds, already familiar to rail, tube, car and airport passengers, will now reach millions of motorists via Amscreen's 1600 venue network, which delivers 35 million views every fortnight nationwide. In this media first, Amscreen’s sophisticated signage network will enable the broadcaster to use the network to change message at any time throughout the day. James Weeks, Executive Producer, New Media at Sky News said: “As part of Sky News’ digital distribution strategy, we aim to reach viewers across as many digital screens and platforms as possible, from TVs to laptops, train stations to iPhones, and laptops to iPads. By expanding to Amscreen’s forecourt network, we have another opportunity to reach viewers with breaking news in an innovative way, getting the news that matters to viewers no matter where they find themselves. Simon Sugar, CEO at Amscreen, said: “We are thrilled to be working with Sky News to offer the forecourt network audience another value-added service in the form of live newsfeeds. This delivers real value to customers and in so doing, make the digital screen network an even more attractive platform on which to advertise. We’re delighted that Sky itself will use the network for some of it’s own brand marketing.” Digicom’s MD of Sales & Marketing, Chris Forrester, said: “Sky News’use of the forecourt network delivers a substantial audience and adds value to their commuting experience by providing useful and appreciated content through the news feed while they are on their daily journey. By providing audience with high-quality content, we expect this to deliver even more value to advertisers who wish to use the Amscreen network to reach millions of motorists each week.”
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Network Partner
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August 16, 2010
Kia drives customers from petrol forecourt to dealership forecourt
Kia Motors UK is running a tactical campaign on Amscreen’s forecourt network of digital screens. The campaign, booked through independent digital out of home media sales house Digicom, promotes Kia’s market-leading 7 year warranty, providing reassurance to motorists when they are on the road and reliability is likely to be front of mind.
Through the forecourt network’s flexibility, the campaign is tailored to deliver Kia’s target audience in the most efficient way possible.
Firstly, the campaign is targeted by geographical location. Digicom worked with Kia’s dealer list to deliver a campaign of 660 venues all within a five-mile drive from a Kia dealership. This dealer support element was critical for Kia to enable potential car buyers to visit a dealership easily to find out more.
Secondly, the campaign is targeted by time, playing at drivetime (6am-10am and 4pm-8pm) on weekdays, and all day at weekends, across Bank Holiday periods when the highest volume of traffic is on the roads. This planning tactic delivered an audience more likely to be on long journeys therefore more likely to be engaged by the Kia message. Overall, these levels of targeted communication have delivered the most efficient campaign possible for the Kia brand.
Commenting on the campaign Chris Forrester, Digicom MD of Sales & Marketing, said: “Amscreen’s forecourt screen network is proven effective at influencing driver behaviour. Amscreen’s forecourt retail partners use the screens to promote their own motoring offers to the driving audience. The network is a natural fit with car advertisers and the Kia campaign is a great example of best practice use of the screens, exploiting geographical and time-based targeting to deliver an efficient and effective campaign for the Kia brand.”
The campaign runs in three two-week bursts around the peak travel periods of Bank Holiday weekends. The first ran end April – start May; the second end May – start June; with the final burst commencing in the middle of August to reach that month’s busy roads, the final summer Bank Holiday, and, critically, those considering a new car in September’s new registration period, for whom information about Kia’s unrivalled 7 year warranty could not come at a better time.
Research conducted earlier this year by Digicom shows that digital screen advertising compliments car advertisers’ traditional media choices. 73% of research respondents believe out of home digital screens are a good reminder of products and services (source: Lake Market Research March 2010).
The campaign was planned and booked by MPG Media Contacts through outdoor specialist Posterscope.
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August 2010 Digicom announcement Digicom today announces that Tim Butler, the company’s Chief Technology Officer, will be leaving the company on 31st August 2010 to establish his own business, Akeman Solutions, that will provide businesses and departments of 20-50 people with easy to use, flexible, cost effective business management and reporting solutions.
As a founding member of the Digicom team Tim built the company’s unique campaign planning & booking system, developed to maximise the flexibility of the Digicom partner networks, and their potential for advertisers. Now the system is developed and established Tim has decided to achieve a long-held personal aim with a move into end to end systems.
Digicom is pleased to be Tim’s first client, as he will continue to work with the company on a consultancy basis going forward.
Digicom is also pleased to announce that from 1st September Desmond Purcell is promoted to Digital Delivery Manager, responsible for the delivery and transmission of all digital copy to Digicom network partners.
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Network Partner
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August, 2010 Tyneside Autoparc drives car buyers straight to the point of sale Car hypermarket Tyneside Autoparc has added a further weapon to its advertising armoury – and an additional audience for its available vehicles – by booking a long-term campaign on Amscreen’s forecourt network through independent digital out of home media sales house Digicom. The campaign runs in hand-picked forecourt venues in optimum proximity to the Autoparc’s location until the end of January, ensuring optimum interest in the advertising message and enabling the forecourt screen campaign to act as an effective signpost for the hypermarket. It is also targeted to run only at particular times of day and days of the week, playing at morning and afternoon drivetime throughout the working week, and all day at weekends, therefore consistently reaching the most interested and relevant audience for Autoparc’s message. The high-impact ad raises awareness of the exceptional number of cars in stock, the Autoparc’s actual location just off the A1, and the website, where the massive number of vehicles in stock is available to view. It directs potential purchasers either to the venue itself or, alternatively, online to browse the selection of cars at their leisure. Commenting on the campaign, John Atkinson, Managing Director at Autoparc’s sales promotion agency, Think Innovative, said: “The forecourt network is an excellent way for Autoparc to reach potential car buyers in the Tyneside area when they are with their cars and therefore in a motoring mindset. The network’s ability to tailor a campaign by time and by geographical location enabled us to put together the most relevant and efficient campaign for Autoparc, reaching their desired audience at the right time as well as in the right place. It forms a valuable addition to Autoparc’s media schedule and, through its flexibility, certainly delivers targeting that adds an extra dimension to our existing media choices.” Digicom MD of Sales & Marketing, Chris Forrester, said: “Advertising on the forecourt network makes total sense for car dealerships. This particular campaign uses the screen capabilities to their greatest effect, delivering a tightly targeted and valuable communication channel for Autoparc.” 
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July 2010 Digicom launches first forecourt network event packs As the build-out of Amscreen's forecourt network reaches completion, digital out of home media sales house Digicom has launched the first forecourt network packs. These are designed to make it easy and cost-effective for advertisers to access particular audiences at particular times of the year or around particular events, optimising budget and advertising influence by providing direct targeting options. The first four packs released are the month-long August Rehydration pack - featuring the forecourt network and Amscreen's newly-launched WHSmiths Air and Rail digital screen network - designed to provide optimum access to thirsty consumers on the move; the New Car Registration pack (which can provide both broadcast cover and tailored dealer support options), spanning the run up to and start of the new registration plate release, accessing an audience of car owners when they’re with their vehicles and in a motoring mindset. The Football Season Starter pack is designed for brands and products with messages associated with 'the beautiful game' as another season gets underway; and the Football Season Partnership pack, which spans the duration of the football season, running Tuesday and Wednesday evenings and all day at the weekends, provides a uniquely targeted opportunity for brands with relevant communication objectives to access a football-focussed audience. Other tailored packs will be released to provide further bespoke promotional opportunities designed to complement calendar events. Digicom MD of Sales and Marketing, Chris Forrester, said: “The forecourt network now comprises 1600 venues nationwide, delivering over 35million audience impacts every fortnight, which equates to unique cover of 18% of the adult population over that period. This massive coverage coupled with the screens' ability to provide flexible location- and time-based targeting, gives us the ability to package advertising spots into 'off the shelf' campaigns that make reaching large numbers of a particular audience and particular mindset extremely straightforward and cost-effective for brands.”
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June2010 Maximising the opportunities of retail digital screen media Chris Forrester, MD – Sales & Marketing, Digicom From Marketing Week’s retail marketing newsletter 30th June 2010 – www.marketingweek.co.uk Digital screens in retail locations are not new, although the number of retailers developing networks is rising rapidly as they identify the value to their consumers and, potentially, the opportunity they deliver to create an additional revenue stream. Such networks can be a ‘win win win’ for customers, retailers and suppliers. What is new however is the development of a 'new generation' of retail screen media opportunities. These are planned and developed to fulfil clear objectives: delivering information to a retailer’s customers, and prompting purchase of advertised products. The new digital signage generation has taken the lessons learnt from pioneering screen networks such as TescoTV to deliver propositions that are well-researched, well-designed and well-placed to provide a far more effective screen media solution. For retailers, this means an additional communication channel that adds value to customers’ visit experiences. The forecourt retailers whose stores comprise Amscreen’s forecourt network use the screens located at the primary till point in the stores to promote products and services relevant to whatever is happening at the time, such as de-icer and screen wash in January’s unexpected cold snap, and also by store type. Amscreen’s flexible screen proposition enables this dynamic messaging at the touch of a button, building a valued customer communication channel. Screens generate a positive halo effect: 73% of research respondents believe the presence of the screen makes the store seem more modern. In 2009, as Digicom was establishing itself in the digital media marketplace, we carried out consumer research through GfK into awareness and opinions of digital signage. 54% of people had seen digital signage in the previous twelve months, while 64% believe digital advertising screens can improve a shopping environment. 78% of people believe digital advertising screens can make a brand or product seem attractive. So it isn't hard to see that this provides a great opportunity for both retailers and advertisers, when used correctly, with environment and consumer mindset a consideration at all times. Retail digital signage is particularly relevant in our current economic climate, when ROI is a consistent watchword and marketers are looking for proof of value and engagement from their media choices. Screens in retail locations deliver this accountability. Verifiable retailer-sourced transaction data is the base for network audience figures; sophisticated measurement systems such as the Quividi facetracking system, which we work with at Digicom, prove the number of people who actually engage with the screens. And, of course, retail digital signage advertising can use EPOS for ROI verification, especially when obtained from third party suppliers such as Synovate / Litmus, whose robust methodology can isolate the sales uplift effect of the screen media alone. Potential and existing network owners must make sure they have defined the proposition accurately to ensure that it adds tangible value to the store visit experience. Retailers considering a screen network should recognise what they have to do to make it work for all parties involved, taking all aspects of the proposition into account. But the returns are significant when network owners get it right, and we have seen first-hand the enthusiasm of retailers we work with through our network partner Amscreen when they realise the opportunity the screens provide to enhance the effectiveness of already-established instore promotional mechanics. So the network’s fit for purpose – what about the ad itself? A golden rule for retail digital signage is that the creative must communicate the advertising message efficiently within a glance. To this end, keeping a logo or packshot on screen at all times adds enormously to recognition of an FMCG product advertising on an instore screen. It’s an obvious statement, but getting this right is critical as high levels of advertising awareness do translate to proven success in EPOS tests. Amscreen’s forecourt network delivers between 20% and 50% sales uplift for advertisers we’ve tested. Digital screen networks in retail environments provide a superb communication opportunity for both retailers and advertisers to communicate with that retailer’s customers. In today’s value-driven climate they deliver quantifiable returns derived from robust bases which advertisers are right to demand from their media investments. It’s a sector to watch that can deliver an additional revenue stream for retailers while making a real difference to advertisers’ bottom lines.
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Research
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May2010 Research proves that Amscreen Healthcare network is noticed and appreciated as part of surgery experience Research commissioned by Amscreen and Digicom to understand patient receptivity and responsiveness to the screens in the Healthcare environment has proved that the screens and their content form a noticeable and much-appreciated part of the surgery visit experience.
89% of respondents were aware of the screens in the surgery, and their purpose, while 82% found them helpful. Screens are, according to respondents, “the media that people watch.”
In the Healthcare environment, family lifestage respondents are most receptive to the screens, viewing them as an information source and a welcome distraction for children at the same time. As one respondent said, “This is a positive distraction – takes your mind off things,” while another remarked “I have the kids here and this has stopped them running around.”
Encouragingly, having seen the communication messages on the screen, only 15% of respondents would not discuss something they had seen there with their health professional.
82% of people believe that the information on the surgery screens is a good idea because it is something useful to look at while waiting for an appointment. The removal of newspapers, magazines and, in some cases, leaflets from GP surgeries have made the screens even more critical, with respondents commenting: “You can learn from them – even the adverts, you can learn from.”
Chris Forrester, Digicom’s MD of Sales and Marketing, said: “This research reinforces our belief in the value of the healthcare environment. It delivers advertisers a very niche and very focussed audience highly receptive to healthy living messaging.”
Simon Sugar, CEO at Amscreen said: “Amscreen’s healthcare network provides a service to PCTs and patients alike and it is very pleasing to have this proof that it both works and is appreciated.”
Amscreen’s Healthcare network currently delivers nearly 3 million gross audience impacts every month nationwide, with screens installed in over 670 GP surgeries, pharmacies and hospitals. These numbers are set to increase as the network rolls out over coming months.
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May2010 Digicom Chairman Tom Goddard outlines digital signage’s blueprint for future growth At the MediaWeek digital out of home Summit, held on 6th May at Earl’s Court, Digicom Chairman Tom Goddard outlined the seven actions he believes the digital signage industry must focus on in order for the medium to grow and achieve its full potential. He argued that digital signage, with its unique capabilities and capacity for consumer targeting and engagement, deserves to be positioned as a medium in its own right, rather than only as a subset of out of home. In order to achieve growth the medium needs to be easily comparable with other, established communication channels. Tom emphasised that this requires a continued focus on proven audience delivery and a joined-up commonly adapted audience measurement system to enable the planning community to assess what the medium delivers in context of other media. His view was that a more co-ordinated approach from the independent networks will pay dividends both in terms of their access to the media buying community, and in terms of the media buying community’s access to these niche opportunities. Automated planning and buying will support this and enable the medium to reach its optimum level of flexibility. Commenting on the Summit, Tom Goddard said: “The MediaWeek digital out of home Summit was a comprehensive overview of the digital signage industry’s current position. Presenters delivered thought-provoking views from their perspective which together provided great ideas and tangible action points for industry development. “Some of these aims are more easily achieved than others, but I believe that if the digital signage industry works together to achieve them we will be able to deliver the best possible communication platform for advertisers, from which all of us involved in the development of this exciting new communication channel will inevitably benefit.”
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May, 2010
Digicom launches Insight division to support current and potential digital signage developers Launched today, Digicom Insight will provide clients with the dual benefits of Digicom's independent status and the proven expertise of the people involved. The division’s aim is to draw knowledge (both UK and global) from throughout the Digicom business, and deliver the benefits of the company’s technical, commercial and third party sales experience to other businesses seeking to operate within the digital signage sector. Digicom Insight will work with individuals and companies such as retailers, landlords / estate owners, and finance houses, looking to invest in the digital out of home sector, to help these groups optimise their opportunities within the medium. The primary goal of the team is to save clients time and money for their entry into or expansion in the digital out of home medium, ensuring that they develop an appropriate and profitable model from the start. The division is spearheaded by Commercial Director Guy Chiswick and Chief Technical Officer Tim Butler, and will draw upon the collective knowledge available within Digicom overall. Guy's background in retail, through dunnhumby (where he led the integration of their media estate), and traditional out of home, at CBS (where he headed up the agency sales team), provides clients with perspective from both sides to develop an effective advertising proposition. Tim's impressive technical credentials include experience as diverse as his instrumental role in working on the scope, design and development of the London Underground Digital estate while at CBS, and the establishment of PC World's first e-commerce website.
Digicom Commercial Director Guy Chiswick said: "We're very excited about the launch of Digicom Insight and what we firmly believe the service can bring to the digital signage market. We have 18 months of learning and development from establishing Digicom - the brand and the business model – and working with our founding network partners, and we believe that we can use this experience for the benefit of the medium as a whole. This, coupled with the improvement in the economy and the continued growth of the DOOH medium, means we are perfectly placed to launch this initiative at this point to help retailers, estate owners and finance houses evaluate and develop their screen propositions.”
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April, 2010
Peugeot targets upmarket women through Digicom Salon Media network
Peugeot is the first car advertiser to run a campaign on Digicom's Salon Media network, playing stunning and aspirational imagery for its female-targeted models, the Peugeot 308 CC and Peugeot 207.
The network, which consists of 540 venues across the Toni&Guy TV and Simply Media Salon TV networks, has unprecedented access to an upmarket female audience with plenty of leisure time to absorb advertising communications. The average time in salon is 90 minutes.
The network will deliver Peugeot 2.56 million audience impacts throughout the four-week campaign.
Commenting on the campaign, Digicom MD of Sales & Marketing, Chris Forrester, said: “The Peugeot 308 CC and the Peugeot 207 are stylish cars aimed at upmarket women. The Salon Media network delivers exactly that audience and what's more, delivers them in a location and at a time when they can to take time to absorb information and make decisions.”
The campaign was planned and booked by outdoor agency Source and runs for four weeks from 5th April.
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March 24, 2010
Creme Egg counts down to Easter on digital screens
Cadbury’s Creme Egg is helping the nation count down to Easter, Creme Egg-style, with daily creative changes on Amscreen’s Forecourt network of digital screens across the country.
The animated campaign, which starts on Monday 22nd March and runs on over 620 screens across Amscreen’s forecourt network, shows a queue of Creme Eggs jostling to be the next to be fired from a cannon onto a Cadbury’s purple wall.
As the next-in-line egg flies through the air and splatters onto the wall, the traditional Creme Egg ‘goo’ reveals the number of days left till Easter Day and the ‘end’ of Creme Egg season.
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22 March, 2010
Amscreen network now delivering over 12 million audience impacts a fortnight
Digital signage company Amscreen today announced that its Forecourt Network is being used by advertisers such as Amex, Visa, B&Q, Camelot, Red Bull and Lucozade to reach an audience of over 12 million people every fortnight. This figure is set to rise to 40 million per fortnight by June, when the network rollout is complete.
Amscreen is the official digital signage partner to major fuel brand BP and also independent forecourt retailers MRH Retail, Euro Garages and Motor Fuel Group. Its network of close proximity signage units has been installed in over 1,000 forecourt convenience stores across the UK over the last year with more major forecourt partners to join the network in the coming months.
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February 26, 2010
Digicom to sell advertising on Amscreen’s MRH forecourt estate
Pure-play out of home digital media sales company Digicom today announces that it has been appointed by Amscreen to sell national advertising on the screens installed in venues operated by MRH, the UK's largest independent petrol retailer. Amscreen’s MRH digital signage network is an exclusive 5 year deal which follows Amscreen’s appointment as BP’s exclusive digital signage partner last year.
The MRH win means that Digicom's forecourt network now delivers a gross audience of over 11.6million consumers every two weeks, in nearly 500 venues. These numbers are set to grow as the screens roll out across the whole of the petrol retailer's estate.
MRH's 300 sites operate under the BP, Esso, Jet, Shell, Texaco and Total fuel brands.
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February 2, 2010
Digicom’s Tom Goddard – making the case for independent networks
At the first day of the ISE conference in Amsterdam yesterday, Digicom Executive Chairman Tom Goddard made a clear case for Digicom’s position regarding the vital role that independent networks will play as the UK DOOH marketplace develops and matures over the coming months.
He explained how, in today’s crowded media marketplace, the consolidation of buying points for independent DOOH networks is critical if these networks are to achieve scale. This scale will in turn lead to access to national advertising revenue which will then drive their future growth and development.
Tom’s presentation provided an overview of the Digicom business model and how it is designed to give maximum support to independent networks through the company’s experienced sales team, location, and focus on systems, research and understanding.
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February 1, 2010
Digicom appoints Ian Trotter as Regional Account Director
Digicom, the UK's only pure-play independent digital out of home sales house, today announces the appointment of Ian Trotter as Regional Account Director.
Ian's remit at Digicom is to provide a straightforward way for clients and agencies focussed outside London to access Digicom’s national digital outdoor advertising proposition.
To date, Ian's career includes outdoor, radio and press experience. His most recent role was Head of Impact at CBS Outdoor, where he created bespoke client solutions across the company's portfolio, with a particular focus on rail opportunities, and opportunities outside London.
Prior to that he was Business Director at CBS Outdoor, managing the sales team in the North East.
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January 7, 2010
Digicom appointed by Toni & Guy and Simply Media Salon TV
Digicom, the UK’s leading independent digital out of home sales house, today announces that it has been appointed by Fitzgerald Shurey Tarbuck (FST) and Simply Media Salon TV to sell advertising across both TONI&GUY TV & Simply Salon TV networks, creating the largest network of in-salon digital media in the UK.
Digicom’s appointment brings together the opportunities and benefits of the Toni & Guy and Simply Media Salon TV networks for national brands, providing a straightforward and easily accessible way for advertisers to buy into them.
Together these networks provide an unrivalled way for advertisers to communicate with a desirable captive audience of hard-to-reach 25-34 year-old ABC1s, the vast majority of whom are women, in a receptive and indulgent mindset, where the average visit comprises 90 minutes of pampering time.
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January 3, 2010
Digicom office move
From 5th January 2010 Digicom is located right in the heart of Mayfair. The move will make us as accessible as possible for our clients. The company’s new address is 3 Tenterden Street, Mayfair, London W1S 1TD.
Our telephone number remains 020 7402 4140.
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December 9, 2009
Digicom appoints Gareth Evans as Account Director
Digicom, the UK’s leading independent digital out of home sales house, today announces that it has recruited Gareth Evans to the position of Account Director
Gareth joins Digicom from Kinetic International, where he was Business Development Director, responsible for planning and buying pan-European out of home campaigns for blue-chip clients such as BP, Zurich Insurance, IBM and Visa, as well as developing and promoting new revenue streams for the company.
Prior to Kinetic, Gareth was Senior Business Development Manager at JCDecaux, spending time in the company’s Trading team prior to commencing the business development role there. Prior to JCDecaux, Gareth worked at IPM and Helix Outdoor.
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October 13, 2009
Digicom appoints Guy Chiswick as Commercial Director
Digicom, the UK’s only independent ‘pure play’ digital media sales house selling at a national level to clients, media agencies and outdoor specialists, today announces the appointment of Guy Chiswick to the position of Commercial Director.
In the newly created role, Guy will be responsible for developing new inventory and ancillary revenue streams. He will also liaise with Digicom’s current and prospective network partners.
Since June 2009 Guy has been working at Digicom on a consultancy basis, identifying foundation advertising partners for AMScreen’s BP Connect network.
Prior to his work with Digicom, Guy was Commercial Director for Tesco.com at dunnhumby and before that Sales Director for dunnhumby retail media, responsible for Tesco’s integrated media estate (including Tesco Screens). Previously he was Head of Agency Sales at CBS Outdoor.
Read full press release (PDF)
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September 15, 2009
Digicom appoints senior sales staff
Digicom announces that it has hired two Account Directors, Glenn Brawn and James Thornton. Glenn and James will start immediately and report to Digicom’s MD Sales and Marketing, Chris Forrester. Both are experienced in general outdoor sales and in vertical out of home sectors.
Glenn Brawn’s most recent role was sales director at Inviseo Media, the specialist airline media company, and he occupied the same senior role at specialist medical media company PharmaSite. He previously worked at Clear Channel and Carlton TV in a sales and sponsorship capacity.
James Thornton has been sales manager at Titan Outdoor, running a sales team selling to specialists, and before that senior account manager selling to agency planners and direct clients. His previous background was in regional press.
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September 9, 2009
Digicom hires Liz Ross Martyn as Marketing Manager
Digicom announces that it has hired Liz Ross Martyn as Marketing Manager, with immediate effect. Liz was formerly Head of Marketing at JCDecaux, and before that marketing communications manager at TDI. Liz will report to Digicom’s MD Sales and Marketing, Chris Forrester.
Digicom is the UK’s premier pure-play digital OOH advertising sales house, providing scale to network owners who wish to attract national advertising revenue. In this key new role, Liz will help to define the whole ad sales proposition, but will also influence the types of network Digicom approaches, the audience research and campaign effectiveness programme, and the creation of all content for partners.
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June 24, 2009
Amscreen appoints Digicom to Powerleague and Healthcare networks
Close proximity signage company Amscreen has extended its commercial arrangements with independent digital media sales house Digicom, by appointing it to sell national advertising on its Powerleague and Healthcare networks. This follows the company’s decision in early June to appoint Digicom to sell its network with BP convenience stores.
Powerleague, the UK's leading commercial 5-a-side football operator, offers a digital signage network across 43 football centres, with 465 floodlit all weather pitches. Powerleague acquired five soccer super-domes from JJB in 2008. Amscreen screens, between 15” and 42” in size, are placed right in the sign-in reception areas, capturing the large audience of sports-minded young men and juniors.
Amscreen Healthcare is the market leading registered supplier to the National Health Service. Its digital screen network broadcasts real time patient information to GP surgeries and hospital waiting rooms, providing effective communications to patients, visitors and staff. Its 448 screens can place messages in front of people at a time when health is top of mind; as patients use health services, and just before they visit their local pharmacy. 60% of the audience are female.
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June 16, 2009
Digicom hires Chris Forrester as MD Sales and Marketing
Digicom announces that it has hired Chris Forrester as MD, Sales and Marketing, with immediate effect. Up to now Chris has been Head of Sales at CBS Outdoor, the leading UK outdoor company and number 1 in digital OOH sales. Chris will join Digicom at a time to be mutually agreed.
Digicom is the UK’s premier pure-play digital OOH advertising sales house, providing scale to network owners wishing to attract national advertising revenue. This key new role is essential in the management of sales revenue across Digicom’s stable of outdoor contracts and the delivery of its business plan. The position is at board level and reports to Tom Goddard, executive chairman. Key actions will be setting revenue budgets and targets, managing the sales and marketing team of 8, and presenting the emerging new media channels to advertisers, agencies and specialists.
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June 9, 2009
Digicom to drive national digital media sales for Amscreen
Amscreen, Sir Alan Sugar’s recently launched out-of-home digital-signage company, has appointed Digicom, the independent digital media sales house, to handle Amscreen’s media sales nationally across its growing network with immediate effect.
Amscreen (which is run by CEO Simon Sugar) last week announced a major contract win with BP to supply, install and maintain its close proximity signage (CPS) network across BP Connect stores including Wild Bean cafes and Marks & Spencer franchises nationally, initially in 335 stores. It will offer a mix of content using Amscreen’s bespoke ‘Plug and play’ technology, including travel information as well as advertising content provided by Digicom.
Simon Sugar says, ‘We believe the team at Digicom is best placed to deliver the crucial element of national media sales to the Amscreen network.’.
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14 May 2009
Exposure and perception study
In May 2009, through leading research company GfK, Digicom surveyed a nationwide sample of 1,005 UK adults 16+ on their exposure to, and perceptions of, digital advertising screens.
Across the whole of the UK, 54% of respondents had seen digital ad screens in the past 12 months. The figure was higher for young people, with 73% of 16-24’s seeing such screens. Predictably, the geographical area with the highest score was London, with 77% of respondents claiming exposure. Of those seeing digital ad screens, 64% believe that digital advertising screens can improve a shopping environment. Again the figure for young people is higher, with 86% of 16-24s agreeing. Finally, 78% of respondents agree that digital advertising screens can make the advertised brand or product seem attractive. 92% of 16-24s and 82% of 25-34s agree, as do 79% of ABC1s.
Call Digicom on 020 7402 4140 for the full presentation.
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11 May 2009
Tom Goddard interviewed by BBC
Tom Goddard, executive chairman of Digicom, was interviewed by the BBC regarding recent developments in the Out Of Home (OOH) sector. He pointed out that outdoor was winning share, and that companies were investing in digital equipment, a trend which would continue as the cost of technology fell. The net result would be more moving images and more interactivity in outdoor media.
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65% of those working full-time have seen digital advertising screens in the past year.
Source: Digicom/GfK
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